An App isn't just a gimmick. It's the best way for you to connect with your customers. Tapping and sliding aren't just movements. They're the best way for your customers to understand what you're trying to say. By 2015 more people will use an iPad than a laptop. And, right now, 85% of people who own an iPad want to use an app rather than a website. That means if you ask ten of your customers, only one or two of them will be happy with how you're talking to them.
Having an App isn't just ticking a box.
It's the best marketing tool you'll ever own.