Lowlands is a huge three-day music festival close to Amsterdam and one of the largest of its kind in Europe. Supported by Converse, Lowlands attracts exactly the target market the brand is trying to influence.
Tangible set-up a Digital Graffiti Wall inside a shipping container for Converse so it could be enjoyed day and night. Cons hi and low-top shoe graphics provided a blank canvas for festival goers to decorate using digital spray paint to create their own unique designs.
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