Our first line of denim is in full swing with just two weeks left until we're shipping our pre-orders.

We've spent a year developing our first line of denim. Every detail, every consideration has been refined to insure that our jeans set a new standard for the rest of the industry.

Our factory is essential to our brand. Cut and sewn in San Francisco, each jean is meticulously crafted by artisan sewers.

We hope you enjoy this clip of our passion transforming into a reality.

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