There is a myth – we call it the entrepreneurial myth or "EMyth" – that says just because someone starts a business they are an entrepreneur and have the know-ledge and know-how to bring a product or service to the marketplace and create a company to support it.
The truth is many business owners start with a passion to work for themselves. It isn't until they begin to juggle all of the operational "hats" to keep the business they realize they don't know what they don’t know.
Let's face it. There's a lot to know about building and running a successful business.
That's why EMyth exists. From the beginning we've made it our business to understand why so many businesses fail to live up to their potential or fail outright. From that understanding we developed the most comprehensive and pragmatic business development program based on our unique philosophy. From start-ups entering the marketplace to more mature enterprises needing to reinvent themselves, the EMyth approach works.

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