The TV Banter campaign was the next creative after we retired the Side-By-Side campaign. We thought, let's give the TVs individual personalities and have them come alive after the lights go out in the store. This campaign is a great example of different people contributing to the creative, writing and messaging. It worked! We created eight spots. I produced every one of these spots from ideation to completion, plus worked with mOcean for animation and original music.
Research reveals that an average of 71% of DISH customers have a positive perception of DISH after viewing the TV Banter spots. Campaign contributes to a record low 12-year churn in 2013.