Bates Motel is a show depicting the early years of the infamous Psycho killer Norman Bates. As part of the promotions for the launch campaign on Universal Channel in the UK, a 60 second launch promo was created to showcase the series with the tagline of 'Nothing is Normal' being the creative steer.
This graphic style used in the promo was also rolled out into other aspects of the campaign to keep a consistent look and feel across all media including online presence and outdoor digital screens. This promo was also shown as a trailer in national cinemas in the run up to launch winning a Global Promax Silver Award for Best Cinema Spot.
Grading: Envy Post
Audio: James Taylor - Bubble & Silk