We are all about identity, Vol. 1.
MASSADA remains small dedicated brand which focuses on quality of design and universal values. Chief designer Kate Lupinsky, raised in South Africa and living in Europe, leads the Massada art and fashion project, alongside her partner Chris. Their shared love for frames bonded them eternally. Now their handmade frames are paired with lenses made using traditional techniques in small manufacturing shops. Each pair is very special, and unique. They collaborate with Parisian art-directors, veteran fashion-photographers, and their frames now are seen in Glamour, Elle, Cosmopolitain, TheCoolHunter, ModeOptique(Japan), and other European publications.
This short sees the European-brand amongst its California friends, sharing good times and beautiful frames.
MASSADA eyewear can remake or re-create any pair. A favorite one-of-a-kind frame that is broken? Their craftsman will work to match it to the finest detail. Or pick from their wealth of excellent shapes already being produced.
directed by Colin Sander