This is the long version of the installation.
We picked up “top-secret first-hand hi-speed infra-red” motion capturings with about a 1000 (!) poses a second of ASICS´ top athletes such as Christophe Lemaitre.
Our aim was to show the long journey of improvement that athletes are doing, striving for perfection. We first seeked and then amplified the most elegant and poetic moments of ISS data we could find found to stress our approach.
We developed a visual language for each of the 4 sports: running, long jump, hurdles & javelin.
Using visual elements like strokes, fibres, wires we traced the virtual trajectories of the athletes, sometimes revealing the actual athlete body, sometimes abstracting it in energetic visual flows.
Client: ASICS Corporation Japan
Creative Direction & Execution: elektropastete.de
CG Artist: cargocollective.com/tobiasszabo
Sound Design: antoniodespirt.com