Arri has revealed its first documentary-style shoulder-mount digital camera: the Amira, which takes the sensor and many features of its Alexa, and adds such things as in-camera colour grading and 200 frames per second shooting.
This is a walk through of the settings on the camera with the Product Manager Markus Duerr.
The Amira “came out of all the feedback we received from the market. There were a lot of people who couldn’t afford an Alexa, but wanted one,” added Milan Krsljanin, Arri’s director of business development. “It has the same sensor, same picture quality – all the aesthetics of the image used on Oscar-winning movies is available for docu-style productions in a compact form factor.”
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