The aesthetic of the project plays on 90's imaginary with street syle and american gang influences, everything revisited in a modern and actual point of view.
Video and Photos have been realized in Milan's streets. In degraded and narrow places to let the spectators revive the street and ghetto emotion.
Infact the shooting's subtitle is Love in the Hood.
The models are wearing clothes from: L.A. RAP, KTZ, TimeFly, IRL LDN, Adidas and Cassette Playa.