Client: BFGoodrich® Tires
Idea: BFGoodrich® tires are tough enough to make the earth your playground. This is how we proved it.
PLAYGROUND EARTH ALL-TERRAIN RELAY
FIVE ADVENTURES. THOUSANDS OF MILES. THE SAME FOUR TIRES.
"ASCEND" Rock climbers Tara Reynvaan and Rachel Melville hit the Utah desert in search of high-altitude fun. Watch them push the fun to the limit in their ascent of Castleton Tower's 5.13-rated Ivory Tower route.