Commissioned by: PostPanic / Client: Nike / Year: 2009
My role: design and direction
PostPanic asked me to direct a retail film for the release of the Nike Cortez Brothers Pack.
The film embodies the evolution of the shoe and its benefits, rendered in a three-dimensional graffiti-like sculpture that evolves from Classic Style to Performance. The sculpture consists of hundreds of objects, each derived from elements of the shoe.
The film I directed is part of a retail film that also comprised 'The Cortez Brothers' (by Tokyo Plastic) and a stop-motion animation from the Nike archive. I combined all films into one loopable retail film and added the titles.