Under Armour empowers athletes everywhere, they deliver the most innovative sports clothing, athletic shoes and accessories. Since 2012, UA delivers the official kit for north London Football Club Tottenham Hotspur.
Firing up their brand-awareness in Europe and introducing the new 2013/2014 kit, Baltimore based Under Armour chose Onesize as a partner to produce and direct 6 viral films to live on the web, in-store and on screens at the White Hart Lane Stadium, home of the Spurs.
For the reveal of the 2013 Spurs kit, the creative team of Under Armour came up with a writing and a concept which involved casting actual Spurs fans and Spurs athletes.
Onesize suggested a raw and gritty visual style to the written script. A handheld and docu-style approach was a pefect fit to communicate the rawness and power of the Spurs.
On location at the brand new Spurs training facilities and urban London streets, D.O.P Michael Coulter (Academy Award Nominee) shot the entire film with the Arri Alexa from his shoulder on the fly.
We weren't sure which players were going to leave Tottenham Hotspurs, so Under Armour requested us to shoot extra players, just in case. In the end All athletes we shot were used in the film, mainly due to the historical transfer of star player Gareth Bale.
The dailies were brought back to Onesize's Amsterdam HQ, where the complete post production process, down to final delivery, was done in-house.
Art Director: Sean Flanagan
Copy: Matt Norman & Jed Jecelin
Producer: Trang Dam
Production Company: Onesize
Direction: Rogier Hendriks
Creative Direction: Rogier Hendriks & Kasper Verweij
Producer: Greg Allan
Director of Photography: Michael Coulter BSC
Production Manager: Lucy Rothery
Art Director: Mari Lucaccini
VFX Supervisor: Kasper Verweij
Executive Producer: Pepijn Padberg
Grading: Kasper Verweij
Edit & Post: Rogier Hendriks, Kasper Verweij, Harm van Zon, Reinier Flaes, Chris Coopmans
Music & Sound Design: WhiteNoiseLab
Composer / Sound Designer: Roger Lima
Tottenham Hotspur Athletes:
Tottie "the dog"