Elmer's has long been the leader in school glues, but the launch of a new product specifically designed for their youngest users is still a big deal. To introduce it, this video highlights the unique features and selling points of the two new gluesticks. Explaining features that are useful to both the young users and the adults in their lives, the video is used as a sales tool and drives placement in retail locations.
The animation takes a light and childlike tone. A gentle color palette mixes with rounded text and cartoony animation to reinforce the target market for the product while the animation shows off the different features. Text bounces in and soft edges and rounded type complement primary colors to make clear the intended market. Product shots are frequent with the product shown demonstrating the features explained in the video.
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