This red substance, it is thick like paint with a strong chemical odor. It coats the hair and chemically weakening each individual hair follicle as the pigment takes over to transform the hair shaft.
Red pushes the idea of the steps women take to become someone with a new look. The video pushes notions of femininity as the nude subject pushes the dye out of her hair and onto her body. The wetness of the body and the water marinated to the wetness of the 16mm film.