Kyoorius Designyatra 2013_Coloured Ice cubes

We were called upon to create titles for Kyoorius Designyatra 2013, one amongst the top five annual design conferences in the world. We were totally blown by the distinctive and original concepts we received from Kay and too excited to go about the project. Rather large typography were created with coloured ice cubes set on a convas to form letters CREATE CHANGE, the theme for the 2013 edition of Kyoorius Designyatra which will push the envelope and challenge creative professionals to use design as a tool to create real change - change that's beyond the aesthetic. The idea evolved into an unseen and unexpected visual experience to shoot and watch both. These letters was shot for a stretch of more than 12 hours, melting away bit by bit & forming random water colour like patterns on the canvas. So heres the film to get you into the mood, warm you up for what you're about to experience at the fest.

Directors: Vidya Sharma & Rajesh Thomas

Creative Director: Kay Khoo

Designer: Jui Khopkar

Production & Post Production: RocketscienceLab

Post production head & Compositor: Varun Saini

DOP: Harshith Dambekodi

1st AD: Jigesh Kumar

2nd AD: Sandeep kottila

Music & Sound design: Rahul Pandirkar

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