This interview shows Mishe Schemmann, Creative Director & English Copywriter of Y*r Brand at the Maastricht Week of Entrepreneurship 2009 in the Netherlands.

Mishe Schemmann is senior marketing communications professional with 12 years experience in B-to-B and consumer communications. Track record of winning, leading and delivering successful projects with national and global clients as well as emerging businesses. Currently in the process of designing a new business idea which combines advertising, personal branding and creative writing into a unique vehicle for helping herself and others to achieve sustainable success and happiness.

The Maastricht Week of Entrepreneurship is an international and entrepreneurial conference that takes place in Maastricht, the Netherlands and is organized by Study Association Momentum and powered by the Maastricht Center for Entrepreneurship. For four days both international and national top entrepreneurs convey their views through workshops, interviews and lectures. The interaction between student and entrepreneur makes it an appropriate time to test, present and promote peoples' creative and innovative ideas.

From 11 until 14 May 2011 the Maastricht Week of Entrepreneurship will take place for the third time.

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