The six dimensions of Kevin Durant. His game has reached superstar status, and there may never be a more versatile player to ever play the game. Best of all, he is as humble as they come.
To celebrate the launch of his sixth signature shoe and apparel collection, Cinco partnered with Nike to create an immersive storytelling experience as part of a 2-day KDVI launch event in Washington DC.
Our approach was to create a branded experience that made clear connections between KD’s evolution as a player, his strong DC roots, and how they inspired and informed the design of the full KDVI signature collection. The design of the environment included custom furniture and a massive centerpiece installation, utilizing eight seamless arrays. The arrays featured a Cinco-produced motion spot that provided a deeper story of the new products and Kevin Durant's life.