After watching a couple examples of other videos and falling upon great pre-sleep thoughts, I thought of this idea of "Hide" where the type becomes humanized and runs around hiding behind a tree-like object that is the "i" in Hide the whole time. I wanted it to be fast-paced and almost play a game with the view like playing peek-a-boo. I planned it out so that each part of my storyboard as a composition and that each part was interesting within itself, so when it came together then it was really eye-catching and dimensional. Sometimes picturing it to music helps as well - it gives the feeling that you want to give off but through timing and style. I chose Helvetica black because I wanted the bold letters to be seen clearly but then easily disappear if needed. I really like the bold contrast between hard black and stark white.