Kaspersky is one of the market leaders in the development of antivirus software. In 2012 Kaspersky launched a new product called One. One solution to protect all tour online devices. For this new product we created an online campaign called: Kaspersky One Man Band. Players could choose their favourite music genre and create their own song. After the song was created a one man band performed the song in a unique video clip. All this took place on the Facebook page of Kaspersky.