'Never Give Up' is Zagga's plead to listeners who are in pursuit of a dream. "A lot of people give up on their dreams" he points out "so mi just a seh keep at it and believe, it will pay off". He also adds that the song has inspired many listeners both here and abroad and has been consistently getting good feedback.
The video, directed by 'Dario Magix' , is "simple" as described by the artiste. It does not carry a plot or story line as Zagga did not want it to speak to any one person or struggle but rather capture people in the light of reality and showing that no matter what the occupation you can make something from it. Capturing scenes from the streets of Ocho Rios and Montego Bay, the video shows snippets of the daily lives of the typical Jamaican market vendor. Zagga's band is also featured in the video in a rehearsal setting.
Song : Never Give Up
Artist : ZAGGA
Song Produced By: Chimney Records
Album: Tropical Escape Riddim
Directed by : Dario Magix & Jay HD
Video Production : ICE BURG STUDIOS
Contact ICE BURG STUDIOS
Email : email@example.com