What do I get?" is usually the second question after you answer, "How much does it cost?"

Join David Loshin - author of "The Practitioner's Guide to Data Quality Improvement" and industry expert in the Master Data Management and Information Value space - and William McKnight - widely acknowledged as a practical Strategist and Lead Enterprise Information Architect whose client projects have received multiple best practices awards, as they share their answers to the second most popular question facing practitioners and executives alike.

Real-world business cases from customers will be the focus of this informative, best-practices session. Issues to be addressed:
• Cost without Value = Zero Budget
• Clear Value without Clear Costs = Zero Budget
• Value Goals & Objectives = Measurement and Success
• Leveraging Partners for Value Definition - How Close is too Close?

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