This is an international campaign for different models of Lenovo Smartphones. It was shot in Madrid and Mallorca in june 2013 using 2 Alexas and a Black Magic Cinema Camera EF as a C camera. At the end, shots from the BMCC made their way through the edit in a significant number. It intercuts so well with Alexas and it's especially handy when shooting in tight spaces, like the taxi sequence. There are BMCC shots in every sequence.
Production House: Garlic Madrid
Agency: Ogilvy Mumbai/New York