Enterprise PPC: Challenges and Solutions
Panel discussion with
Akshaya Nandakumar, Digital Marketing Manager at Travelocity,
Brendan Soucie, Search Marketing Manager at Demac Media,
Andrew Yang, Search Evangelist at Microsoft’s Bing Ads.
Moderated by Dev Basu, CEO of Powered by Search.
This was part of an all day conference at the Centre for Social Innovation Annex, 720 Bathurst Ave., Toronto.
Energy, passion and excitement are just a few words to describe Canada’s first Inbound Marketing Conference. Alex Rascanu, marketing manager at Powered by Search, had a dream to host an all day event that provided guests with a solid foundation on inbound marketing, branding, search engine optimization, pay per click advertising, social media marketing and user experience design. The sold-out conference was a huge success and not only educated guests with a passion for marketing, but also raised $2000 to donate towards the Centre for Social Innovation.