Last year, Elevation created two sponsored spots for ABC Family called "A New Kind of Green." This year, following the style, we created a new spot called "A New Kind of Day" featuring Quaker Chewy Granola Bars. After pitching a few concepts, we landed on the idea of a mom being swept up into her planner in the morning, visualizing the scenes of her day with the snack of a Quaker Chewy Granola bar present at all times. Because we wanted a slight "throw back" to the A New Kind if Green spots, you can see the original environment referenced through the kitchen window.
Quite a few of our designers had their hands in the project.
John Waddington mocked out the first round of the orchestra scene and first round of animation for the soccer scene. Brian Davis worked on the school scene, character animation of "mom" and animation of the soccer scene. Kelcey Steele-Butera completed the orchestra scene, created the kitchen design and also created and animated the ingredient swirl and finished out the project. All of this was done under the art direction of Dianne Frisbee.