DirectSmile is the inventor of image personalization and one of the leading suppliers of software for variable data printing and cross media Marketing. Our software allows you to create, personalize and automate marketing across web, e-mail, mobile, social and print media. It doesn't require any programming skills, and it integrates with your existing CRM System.
This is Frank.
He has been running a print company for several years now and has two teenage children. They have been wondering for some time what a print shop is actually good for. Day after day, not only by watching his own teenage kids Frank realizes: the internet is displacing print -- the price war for the remaining jobs is getting harder.
Therefore Frank comes to a conclusion: Instead of buying a new folding, punching, inserting, or printing machine like every year, it will have to be different this time!
He decides to invest in software with which he can bridge the gap from print to internet.
His biggest concern is the prepress team. Will they be able to take the leap with Frank to the world of Cross Media Marketing and master it?
He would need software that allows his employees to create, in addition to print products, web pages, mobile pages, and e-mails.
The solution must provide QR-Codes and the integration of data and media has to work without any programming skills.
That is precisely why Frank chooses a solution from DirectSmile.
Frank is eager to take the challenge. Of course he can rely on the support of the DirectSmile team. From the beginning, he meets all deadlines and makes all of his customers happy.
Meanwhile, all of the employees have been thoroughly trained by DirectSmile and are now able to master even the most complex customer projects. Today, Frank and his team can easily provide printed mail pieces with personalized URLs and QR-Codes and can, as easy as with e-mails, measure the response.
Speaking of e-mails: Frank sends these now too and, thanks to DirectSmile, he can guarantee that the recipients will be contacted according to their needs and legal requirements. Frank can now offer his customers much more than just print services and by doing so he can finally escape the price war.
Furthermore, he can ensure increasing response rates using individualization and image personalization and is also the main contact in terms of marketing.
Even Frank's kids agree: DirectSmile was the right choice!