On a very warm summer's evening in London, we got together a group of branding, publishing, design and technology professionals and asked whether the banner ad has had its day, and what the future of publishing looks like for brand advertisers. The discussion was hosted in the rather lovely environs of Chelsea-based brand agency venturethree, and was co-presented by our event partners Quartz.
Our panel, chaired by Brand Pefect editor Neil Ayres, featured, along with Quartz representative Simon Davies, Sille Opstrup of Pernod Ricard, Matt O'Mara of VICE Media and Murray Phillipson of Switch Concepts, who discussed the state of current online advertising and what options are available to both brands and publishers. They spoke about ways to surmount tensions between client and publisher, how technology can facilitate this, and what options there are for brands to work with publishers outside of traditional advertising.
Guests also received a copy of our latest research report, The New Dynamics of Advertising, which surveys the cross-media performance of 100 leading consumer magazines, and is available for to download for free: http://bit.ly/10fPIIN