TapJoy wanted to put together a few videos to show how their Rich Media Value Exchange Ad System works. Targeted at developers, this system increases paid revenue and app installs.
Developed over a couple months, we envisioned a 3d and 2D "wall of mobile devices" that would tell their story. The devices were used as transistions and ways to creatively communicate the information that TapJoy needed to share. 3d models of the devices were renderened and heavily integrated with After Effects to make the plates needed along with audio and editorial. The results were effective and interesting to watch.