The Executive video is part of a set of Jumeirah brand films designed for each property. Each brand film is based on actual guest and colleague experiences with overarching stories that connect all the events.
Each film has been extensively researched with its own accompanying strategy.
Overview of the film
In this short film the female executive is met by the Chauffeur at DXB and driven to the Jumeirah Living property. Meanwhile, the lifestyle team is preparing her room to the exact specification as per the guest profile. As a regular resident to JL the team also know that she will be
staying for a month and stock the fridge with essential foods, enough for a couple of days.
It is a busy schedule of planning, training workouts and a meeting with her Dubai business partners. Throughout her schedule the camera captures the scale of the property. It features the and the warm, friendly ,community atmosphere through interactions with JLcolleagues and guests.
The film underlines how it feels to work, live, play, relax and share experiences at the property. It also captures a sense of the location and city living.