As a way to boost the brand name and to increase the digital interaction with its customer, Edding and its agency Kemper Trautmann collaborated with Demodern to create the Wall of Fame. The Wall of Fame is an interactive sketchbook of sorts that invites artist of all places to pick up the virtual pen and leave their mark on what has now become the largest on-going piece of art on the web. Since the launch of the campaign in 2011, more than 300,000 people have signed up to the Edding website to participate.

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