Converse just launched a Jack Purcell collab sneaker in partnership with Deus ex Machina, celebrating each brand's culture of creativity. The details were crafted to be reminiscent of vintage motorbikes circa Steve McQueen era.
To celebrate the launch, Converse tasked Nemo with developing, activating, and curating a North American event for the sneaker release. The event centered around the monthly Sunday Mass motorcycle ride/bbq that ends at the Deus store in Venice Beach.
Music: John Wayne Bro "The Calling"