Target approached us with another nearly-open brief to produce a 1 minute spot to open their Fall National Meeting in the Target Centre in Minneapolis. In response, we developed a story that follows the brand from a genesis moment through to present. The story follows three characters: Fast, Friendly, and Fun (the 3 components on the Target logo). As the spot progresses and they develop their skills at being awesome, the world comes to life with greater and greater complexity.
The spot is designed to transition into the rest of the conference's broadcast package, which is why it feels a bit cut short.
Agency: Giant Ant
Directed by Giant Ant
Producer: Brant Cheetham, Teresa Toews
Creative Direction: Jay Grandin
Art Direction: Lucas Brooking, Jay Grandin
Design: Lucas Brooking, Jay Grandin, Shawn Hight
2D Animation: Jorge Canedo Estrada, Henrique Barone, Jay Grandin, Lucas Brooking
3D Animation: Shawn Hight, Matt James, Nicholas Ferreira, Jorge Canedo Estrada, Lucas Brooking
Sound FX: Ryland Haggis