Created for the company's Land Systems division's showcase at the AUSA Conference in Washington, DC, this short video was designed to excite conference attendees and potential customers about General Dynamics' line of military vehicle products. The piece was shot throughout the US at all of GD's major production and testing centers using various production techniques to tell the company's story. Besides being a success at the conference, the video has served as a basis for the $30 Billion company's marketing efforts as it has been forced to transform its sales efforts in an era of shrinking defense budgets.

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