Back in late spring, we won the Canal+ Cine pitch and proceeded to work throughout four months to create 12 idents, completely hand-made and filmed.
A Rube Goldberg machine carries out a simple task in an indirect and elaborate manner. Each element interacts with another, creating a subsequent chain reaction.
Building made-to-measure sets, we started with hand-drawn storyboards detailing the different actions, then made each machine from scratch, experimenting with different elements to achieve the desired effects and results. These are the four Action idents.
Silver Laus Award 2014 - TV and Film Identity
More info: comodoscreen.com/project/canal-plus-cine