The making of a roll from a car filter, in a factory in the north of Italy.
"Atelier du FIltre"
SOGEFI GROUP / PURFLUX
EQUIP AUTO, Parc des Expositions, Paris
From Wednesday 16th to Sunday 20th October 2013
Video by Pierpaolo Filomeno
Concept & Graphic design
Making Stands srl
TAKE A ROLL
& LEAVE YOUR TRACE
A new experience of traces: the graphical translation of Sogefi’s filtration elements.
Filters are abstracted from their mechanical function to become tools for creative self-expression.
Each filter keeps its peculiarity:
different shapes and patterns create unique textures.
A white wall as a guestbook, to record gestures and traces that visitors want to leave.