Nominated for best 'Behind the Scenes' promotion at Promax 2012 Global Excellence
When the talent bursts into tears within the first 5 minutes of a shoot, you know it’s gonna be a long day…
The criteria for the Envy Challenge at Promax UK was to produce a promo for Back to the Future plus a 'Behind the Scenes' video. Working tirelessly on the promo hadn’t left us much (read: any) time to actually film ourselves. So in the absence of a DeLorean, we decided to go back in time with the help of a few mini-mes. Re-living the process of producing the promo through the eyes of 5 year olds.
Banking on the ‘Ahh’ factor, we cast our dinky doppelgangers. After a little wig-based drama the shoot got underway and 5 hours and a few grey hairs later we had the final scene in the can. Not exactly child’s play but we got through it with the help of some Haribo shaped bribes.
Filming with the kids was an ambitious move, yet it paid off, landing us with a nice shiny gold Promax.