Gay Bob is a doll created in 1977 and billed as the world's first openly gay doll. Bob was created by former advertising executive Harvey Rosenberg and marketed through his company, Gizmo Development. Gay Bob was bestowed with an Esquire magazine '' Dubious Achievement Award '' for 1978. Bob's packaging box was decorated like a closet and included a catalogue from which additional outfits could be ordered. Bob is anatomically correct. Gay Bob sparked outrage in at least one ' Ask Ann Landers ' reader, who was inspired to write to decry the doll and predict that it would lead to the acceptance of other '' disgusting '' dolls like '' Priscilla the Prostitute '' and '' Danny the Dope Pusher.'' Rosenberg had announced plans for a line of '' permissive dolls,'' but no drug dealers or prostitutes.