Think Dirty® is a mobile app that allows consumers to learn about potentially toxic ingredients in everyday cosmetics and personal care products via a quick search or barcode scan. Currently, the daily growing database has more than 80,000 products available. Think Dirty® also generates a score on the Dirty Meter™ for each product. This score is produced by consolidating information from multiple resources, such as government lists of prohibited chemicals, peer-reviewed journals, non-profit health organizations' reports, and regulatory agencies' guidelines. Think Dirty also has additional social features that encourage users to participate in shopping for safe cosmetics and personal care products. These social features include: challenges, rewards, and in future users can see what their friends’ favourite products.

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Twitter: @thinkDirty

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