In every corner of Africa there is a plethora of talent waiting to reveal itself.
This ad was created for the 2010 Fifa World Cup, which was held in Africa for the first time.
Creative Directors: John Pallant, Anton Crone
Copywriter: Gavin Whitfield
Art Director: Gareth Cohen
Agency Producer: Lee-Anne Jacobz
Assistant Producer: Candice Brouwer
Production Company: Velocity Films
Director: Greg Gray
Production Company Producer: Helena Woodfine
Director of Photography: Paul Gilpin
Editor: Ricky Boyd
Post-Production Company: Deliverance Post Production
Audio Post-Production Company: B&S Studio - Arnold Vermaak
Music: Soft Light City