It could be the calm before the impending TCPA regulation storm as the new TCPA laws have just gone into effect. As a brand marketer, you need to ensure that your marketing mobile campaigns run full steam ahead, and that the solution providers you use are operating in compliance with the new regulations related to consent management. In addition, you need to ensure that your mobile customer database is up to date and accurate to ensure that you are not at risk of TCPA violation.

Join the Mobile Marketing Association and Neustar, Inc. for a free webinar to learn how mobile marketers and their solution providers can reduce their risk of TCPA violations, while ensuring that they connect with the right people. In this 60 minute webinar, you will learn about the following:

Overview of the new TCPA regulations
How companies in the industry are handling the new regulations
What solutions are available to ensure the accuracy of your mobile CRM data on an ongoing basis, and what questions to ask your suppliers
How you can optimize your mobile marketing spend by ensuring you connect with the right people and mitigate hefty TCPA fines and risks
It’s your choice. Don’t let TCPA regulations take hold of your mobile marketing strategies. Find out how you can improve your data quality to mitigate your TCPA risk and help avoid multi-million fines while keeping your marketing campaigns on the right track.

Speakers:
Lisa Peterson, Director, Mobile Strategy & Business Development, Neustar
Becky Burr, Chief Privacy Officer, Neustar

Moderator:
Michael Becker, Strategic Advisor & Board Member, North America, Mobile Marketing Association

Original Air Date:
October 22, 2013

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