The Wall Street Journal came to me looking to put together a piece to help promote the coverage of Fashion during New York Fashion Week. They loved my creative, and hired me to create this commercial. We shot the scenes with the model in studio, and licensed a few of the other clips.
The spot aired in Times Square as well as Taxi TV for all of New York Fashion Week. It is also aired on the Tennis Channel and during the Hampton's Film Festival.
Studio shoot featured Cannon 5DMKIII's with either an 85mm 1.2L or 70-200 2.8L lens at 29.97fps. LED lighting provided by Rosco. Edited in FCPX and AE.
Directed/Edited: Scott Brasher
Assistant Director: Anthony Friend
Styling: Taryn Shumway
Hair: Peter Gray
Manicurist: Tracy Lee
Make Up: Roi Lu
Music by Hey Anna