The transformers – companies going from offline to online with a smile

Some traditional companies embrace digital opportunities and make digital part of their DNA while most fail miserably and see new entrants disrupt the old playing field.

Keynote by: Jesper Kärrbrink, CEO of Eniro, one of Europe’s most progressive classifieds companies, former CEO of Svenska Spel and author of criminal novels.

Panel: Sara Öhrvall, Head of Bonnier R&D (Sweden), Jesper Kärrbrink, CEO Eniro (Sweden) and Claudia Gonzalez, United Nations expert on social marketing and the former marketing director of the World Economic forum (US).

Marketing is dead long live marketing

The art of marketing is rapidly evolving into becoming the science of marketing fuelled by advertising technology, analytics and digital alternatives. But as the users formally know as “consumers” get more empowered, marketing directors and communications professionals face a new paradigm where honesty, relevance, creativity and knowledge will separate the winners from the ones not knowing what hit them.

Keynote: Steven Overman, founder of the Realtime Project, communications pioneer including Lowe Worldwide Global Strategy director for IPG Team Nokia as one of the enthusiast behind Wired Magazine as well as in many other innovative teams. Steven was in the room ‘94 when the first banner was created…

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