When the merger between Burness and Paull & Williamsons was announced a new name and firm was created that would change the legal landscape in Scotland; Burness Paull. Immediately a ‘three-city’ powerhouse was created with a presence of equal size across Scotland’s three main cities. A firm that is for Scotland, from Scotland focusing on the sectors vital to its economy. And with a view to build on the already extensive international client list it services from Scotland.
To engage with a partnership spread across Scotland, we designed a development process to cope with the size and diversity of the stakeholder group. Interviewing a large sample of partners, non-partners and key clients.
The result was a clear vision for the business built around a compelling ‘power of three’ proposition and a fresh identity that defines and sets apart. Along with this a set of key sector focused messages and tangible initiatives have been implemented across the firm.