Ferran Adria in conversation with Harold McGee and Cory Kummer, introduced by Paul Holdengräber and Bill Buford
~ Conversation Portrait by Flash Rosenberg ~
Artist-in-Residence, LIVE from the New York Public Library
~ ideas drawn as they are discussed in real time ~
executive producers: Ron Qurashi, Diane Charles
- for Intelligent Life Productions
sponsored by: Lexus and L/Studio.com
- for Team One Advertising: Chris Graves
- for Lexus: Robin Pisz
for an event at The New York Public Library
- director of LIVE from the NYPL: Paul Holdengräber
direction and live drawing: Flash Rosenberg
video editor: Sarah Lohman
music: Ken Rosenberg
© Flash Rosenberg 2010
No one can get into el Bulli, FERRAN ADRIÀ’s restaurant on the northeast coast of Spain. Every year, the restaurant receives over two million requests for only 8,000 seats during the six months it is open. For the other six months, Adrià, the “Salvador Dali of the Kitchen," travels, dreams, and creates at his "food laboratory" in Barcelona called el Bulli Taller. His team includes a chemist and an industrial designer to create plates and serving utensils to go with the food.
For mortals who won’t be making the trip soon, Adrià has published "A Day at el Bulli: An Insight into the Ideas, Methods and Creativity of Ferran Adria." It shows a full working day from dawn until wee hours when the last late-night guests leave, using photographs, menus, recipes and diagrams that reveal the restaurant’s preparations, food philosophy, and surroundings.
FERRAN ADRIÀ is joined by CORBY KUMMER, author of "The Pleasures of Slow Food," and HAROLD MCGEE, author of the classic "On Food and Cooking" and the New York Times column “The Curious Cook.” BILL BUFORD is a staff writer for The New Yorker and the author of "Heat: An Amateur's Adventures as Kitchen Slave."
PAUL HOLDENGRÄBER is the Director of Public Programs - known as LIVE from the NYPL- for The Research Libraries of The New York Public Library. This conversation occurred on October 10, 2008