With Dolby Atmos, movie theaters deploy speakers throughout the theater, including on the ceiling. And sound designers control the direction of sounds as they move physically through the theater to match what's happening on the big screen.
"It's almost like you're in a virtual 4-D ride where things are coming at you but you're not physically being hit by anything," says Stuart Bowling, technical marketing manager for Dolby Laboratories. "But you're having that wave of sound coming through with these additional speakers."
See the original article on Fast Company: fastcompany.com/3019590/innovation-agents/close-your-eyes-in-gravity-to-hear-the-future-of-cinema-sound