This must be the latest abstr^ct:groove commercial.
This must be another creative collaboration between McCann Worldgroup and the unorthodox Milanese studio lead by director Luigi Pane and ep Giada Risso.
This must happen on two wheels, precisely on the most popular contemporary scooter designed by Honda.
This must be the new SH Mode 125 european campaign: a 90 second film, shot in the heart of Genoa and along the beautiful Ligurian coast.
The campaign plays on simple but intense feelings that can be savoured riding with your scooter on an apparently anonymous road.
Just like enjoying the feeling of the rain on your skin, the bright colours of the city or the warm light of the sunset shining on the tarmac along the seafront.
executive creative director: Alessandro Brunori
creative director: Alessandro Sciortino
senior art director: Andrea Vercellino
senior copywriter: Paolo Chiabrando
art director: Riccardo Daverio
copywriter: Jan Mattassi
production company: abstr^ct:groove
director: Luigi Pane
executive producer: Giada Risso
producer: Mauro Mastronicola
cinematographer: Dario Ghezzi
photographer: Diego Indraccolo
set designer: Federica Bologna
stylist: Roberto Lo Noce
steady operator: Luca Dell'Oro
1st AD: Alice Gatti
production assistant: Alessandro Salerno
colorist: Diego La Rosa
motion design: Luca Siano
music: Aimèe Portioli, Luca Sammartin (TapTempo Studio)
sound design: Gigasound