UPDATE to the UPDATE: This spot won SILVER at district ADDYs for "National TV–Consumer Services."
I feel somewhat vindicated as the spot that beat us out of a gold in this category at our local level didn't even place at the district level. HA! (OK, that was really petty)

UPDATE: This spot won a Gold & Silver ADDY's at our local chapter's competition.
- GOLD for "Special Effects"
- SILVER for "National TV–Consumer Services"

I'll write more later, but for now...
A BIIIIG THANX to Gail for her Creative Direction and Paint Splatters, Robin for an AWESOME sound track and USM for A) a great casting process (y'all did fantastic) and
B) for being willing to go in this direction.

I will say this: For this project EVERYONE was focused on the viewer's experience...no political crap...just the message and kids watching the message...that was our focus.

See "behind the scenes" video and photos at:

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