SONY | Lifeframes with Steve McCurry | CAMPAIGN

Steve McCurry, the photographer best known for his photo “Afghan Girl”, and Sony Mobile have teamed to up to create a contest and exhibition of photos taken entirely with the Sony Xperia Z1. They have called this contest “Lifeframes”, and the aim of it is to celebrate the fact that thanks to smartphones, important moments are captured every day.

An exhibition showcasing the top photos will take place on the 11th of December this year, and will be open to the public in Milan, Italy.

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a TBWA Worldwide production for Sony

creative directors Umberto Cicognini, Francesco Napoleone

executive producer Federico Fornasari

producer NYC Alex Grazioli

director Gianluca Catania

art director Giulio Perrotet

copywriter Davide Canepa

cinematography Lukasz Pruchnik

edited by Chiara Grandi

grading Proxima Color & MPC London

music by Alessandro Branca