In late 2012 HBO contacted us to participate in the pitch for the new Image of HBO Core Latin America, the best channel ever! To been able to articulate was already an honor and winning it was amazing !
With a precise brief and more than eight months to work, was the dream project !
The request was clear "We want the audience to feel like they are interacting with a sophisticated high quality display, that have the elements at their fingertips".
The navigation main protagonist is the high quality content of the channel. As a framework for the footage we designed a navigation system refers to the digital platforms where the tactile sensation is represented by the logo that take the roll of the selector finger.
It was an amazing experience and both HBO and us love the result. Hope you like it as much as we do!
Directed by: Plenty
Art Director: Pablo Alfieri & Andres Reisinger
Animation Director: Mariano Farias
Design:Andres Reisinger, Sebastian Curi, Agustin Schilling, Carolina Carballo, Elda Broglio, Pablo Alfieri & Mariano Farias
2D Animation: Hernán Estevez, Mariano Farias & Sebastian Curi
Scripting: Agustin Schilling
3D Modeling: Andres Reisinger, Sebastian Curi, Matias Petroli, Juan Martin Miyagi & Agustin Schilling
3D Animation: Hernan Estevez, Sebastian Curi, Agustin Schilling, Hernán Estevez, Mariano Farias & Matias Petroli
Shadding, Lighting & Rendering: Agostina Carrera, Andres Reisinger, Matias Mastrogiano & Sebastian Curi
Compositing & Postproduction: Matias Mastrogiano, Sebastian Curi & Pablo Alfieri
Montage & Edition: Mariano Farias
Music and Sound Design: Juan Tortarolo / Mil Cables
Production: Inés Palmas
Client: HBO LABS
Project: HBO New Image - Latam
Creative Director: Raul Hernandez Mezerhane
Sr. Art Director: Jesús Martinez
Brand Manager: Carolina Grau