Jean Paul Gaultier has signed multi-discipline fashion creative Nik Thakkar as the face of the brand's AW13-14 men's wear digital campaign, available to view at jeanpaulgaultier.com/fr and droledeparis.com.
The digital initiative "Drôle de Paris" showcases Nik Thakkar (creative director and industry muse) in two signature Jean Paul Gaultier looks, including the designer's statement leather with lace and classic Breton stripes with a kilt - all taken from the Autumn/Winter 13-14 collection. The campaign and 17-second digital film by French fashion photographer Emma LeDoyen were shot at Gaultier's Paris headquarters in June and styled by Nik himself - it will be rolled out online from today.
Nik, who worked with the brand in 2012 on the Diet Coke campaign, says: "I love what Jean Paul Gaultier stands for - I've been a life-long fan, so I am eternally honoured to be asked to be a part of this. This AW13-14 collection is one of my personal favourites."
His personal style muses include James Dean and Robert Mapplethorpe - an eclectic mix who have all influenced his andro-punk way of dressing and also the designs for his own menswear brand "Ada + Nik" with award-winning designer Ada Zanditon that shows at London Collections: Men each season. Nik was also recently the face behind a collaboration with Louis Vuitton for the Art of Packing.
For more information on Nik, visit nikthakkar.com / karlismyunkle.com / @nikthakkar
To view the campaign in full, visit jeanpaulgaultier.com / droledeparis.com / @jpgaultier